This is an article from BBC news, expressing the concerns of the advertisments at the coming Olympics 2012 at London.Latest research suggests that almost a quarter of adults are obese, and
campaigners from the Academy of Medical Royal Colleges (AoMRC) say obesity is the "single greatest public health threat in the UK." They are calling for sponsors like Coca-Cola,Cadbury and McDonald's to restrict advertising at the Olympics as it "completely sends the wrong message, especially to children," said Prof Terence Stephenson, a spokesman from AoMRC.
campaigners from the Academy of Medical Royal Colleges (AoMRC) say obesity is the "single greatest public health threat in the UK." They are calling for sponsors like Coca-Cola,Cadbury and McDonald's to restrict advertising at the Olympics as it "completely sends the wrong message, especially to children," said Prof Terence Stephenson, a spokesman from AoMRC.
During the Olympics, all eyes will be on the competition, but those watching may
be inadvertently processing adverts subliminally, according to Prof Nilli Lavie
from UCL's Institute of Cognitive Neuroscience. "Millions of people are going to see an association between these brands and highly successful athletes. Companies wouldn't spend all this money on adverts if they didn't think it would increase their sales," said Prof Stephenson.
be inadvertently processing adverts subliminally, according to Prof Nilli Lavie
from UCL's Institute of Cognitive Neuroscience. "Millions of people are going to see an association between these brands and highly successful athletes. Companies wouldn't spend all this money on adverts if they didn't think it would increase their sales," said Prof Stephenson.
Although there is no specific research on the relationship between fast food adverts at a large sporting event and obesity, Dr Keegan believes such adverts could have a direct impact on the obesity epidemic, especially for people who already regularly eat unhealthy foods, as it becomes "difficult to change that pattern." Bombarding people with adverts for certain products not only makes individual choice more difficult, but it "builds a society where fast food has become the
norm," said Dr Jean Adams, a lecturer in public health at Newcastle University.Research suggests that children perceive fast food to be less unhealthy when it is associated with sports, added Dr Adams.
norm," said Dr Jean Adams, a lecturer in public health at Newcastle University.Research suggests that children perceive fast food to be less unhealthy when it is associated with sports, added Dr Adams.
While there are regulations for when celebrities officially endorse a product, in the Olympic arena there will be a constant association between athletes and product brands, something Dr Adams believes "is endorsement at some level".
For more information, refer to http://www.bbc.co.uk/news/health-17744446
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